Nir Eyal

A behavioral design expert who writes, consults, and teaches about the intersection of psychology, technology, and business. Best known for the Hook Model framework (Trigger, Action, Variable Reward, Investment) and research on controlling attention in an age of distraction. Former Stanford GSB lecturer, angel investor, and founder of two tech companies. Author of international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life (1M+ copies sold in 30+ languages).